Description
REAL / EGAL
The sans serif typeface Helvetica has been used by Zobernig since 1986 in his catalog and poster designs. For a 1993 group exhibition Zobernig, using orange, brown, gray, black, and wihte, subdivided the letters of the show's main title REAL into four fields, in reference to Robert Indiana's iconic LOVE paintings. One year later, the first REAL pictures where produced in the same colors. [...]
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REAL / EGAL
The sans serif typeface Helvetica has been used by Zobernig since 1986 in his catalog and poster designs. For a 1993 group exhibition Zobernig, using orange, brown, gray, black, and wihte, subdivided the letters of the show's main title REAL into four fields, in reference to Robert Indiana's iconic LOVE paintings. One year later, the first REAL pictures where produced in the same colors. Bit by bit, Zobernig extended the color scale of the REAL images and years later added the word EGAL (German for "whatever"), which fills the canvas to the same extent as REAL. The words appear written into one another, and thus teir meaning disappears, and a new, interpretive zero point of complex construction has been reached.
Zobernig's pratcice is grounded in an awareness of his position as an artist and producer in the broader contect of culture. His work is framed by the impact Modernism has had on the trajectory of art history and questioning of the institutional mechanisms that support the exhibition of artwork.
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